Trying to log into a website or bank account shouldn’t feel like running an obstacle course. Yet today’s digital security often demands PINs, OTPs, passwords, and codes at every step — leaving customers exhausted.

Chris Skinner‘s excellent article published on the 9th September 2025 Titled When Digital Doesn’t Work highlights why user experience must evolve, and why security should simplify, not complicate, everyday digital and banking user experiences.